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RADIcAL

Identity
Perspectum Diagnostics

RADIcAL is an acronym for Rapid Assessment of Chronic Liver Disease Using Magnetic Resonance Imaging with LiverMultiScan. This is an EU funded research project undertaken by Perspectum Diagnostics — a leader in diagnostic medicine, medical physics, and image analysis.

The logo takes the form of a stylised human liver — referencing scanning technology and computer graphics. The colours and typography were informed by the company’s existing visual identity, with a wireframe version also provided for single colour applications.